Watch this webinar and learn how to boost sales by nurturing leads through the sales funnel and optimizing conversions.


Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure of how to spice things up. Further, digitization has scrambled the B2B playing field by introducing new techniques and tools while the end goal remains the same, which is conversions.

This webinar provides you with some valuable insights, particularly related to topics such as lead acquisition framework, identifying several key value propositions and validating them by building separate conversion funnels, four main phases of lead acquisition, channel planning, content optimization, personalization and retargeting, etc.