This is the most preliminary level certification offered by APIDM.
As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 60 hours course effectively covers all key aspects of modern digital marketing which help to form a strong foundation for advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of the right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course.
Students who complete the Certificate in Digital Marketing program at APIDM are eligible to apply for industry internship opportunities offered under our Industry Training Partner Program. APIDM’s Industry Training Partner Program (ITPP) is supported by some of the leading digital advertising agencies in Asia and many other companies. The industry internship program will enable our students to set a foundation for a stable and successful career in digital marketing.
The Certificate in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!
➤ 100% Virtual Classes with access to class recordings till the course completion.
➤ Real-time live classes with direct interaction with the resource person.
➤ Access to pre-recorded learning materials on contemporary topics.
➤ Hands-on practical sessions using virtual break-out rooms.
➤ Super-fast connectivity and crystal clear sound.
➤ Exams and assignments administered online.
Our Industry Training Partners
This course is encouraged for beginners in Digital Marketing who have no previous experience in working in the Digital Marketing, Search Engine Marketing or Social Media Marketing fields. Ideal for school leavers who are planning to start a career in marketing, and want to gear themselves up with the latest trends on online marketing.
The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.
CDM graduates from APIDM can register for digital volunteering opportunities from companies worldwide by registering with SkilledUp Life. Through this, CDM graduates will gain real experience and skills from startup tech companies, which will help them secure jobs and freelance work opportunities.
SkilledUp Life is a life-companion product where you can dip in and out whenever you need to upskill or put newly acquired knowledge into practice. You will hear more about this after completing your CDM Certification with APIDM.
Course Duration : 04 Months
| Module | Title | Allocated Hours |
|---|---|---|
| 1 | Marketing in a Digital World | 4 |
| 2 | Research Tools for Digital Marketing | 3.5 |
| 3 | Introduction to Social Media Marketing | 7.5 |
| 4 | Introduction to Search Engine Marketing | 6 |
| 5 | Introduction to Display Advertising | 5.5 |
| 6 | Location Based Marketing Tools | 6 |
| 7 | Measurement Tools in Digital Marketing | 6 |
| 8 | Digital Marketing Planning | 4 |
| 9 | Keeping Up to Date with Digital Marketing | 4 |
| 10 | Career Prospects in Digital Marketing | 4 |
| 11 | Open Discussion with Resource Persons | 2 |
| 12 | Practical Assignment | 6.5 |
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