With the global digital transformation, significant shifts have occurred in consumer behavior around the world. The pandemic has immensely changed consumer behaviour and, these new behavioural trends are more likely to stay forever. Businesses have started integrating digital technologies into all areas of their business operations to ensure that their value delivery process meets the newest needs of their customers.

Digital Outlook Sri Lanka 2022 – The Annual Marketing Insight Report provides a wealth of the latest research data, insights, and information that is vital for Sri Lankan marketing professionals to understand the current digital landscape that enables them to make more informed decisions when planning marketing campaigns and strategies.