Search Engine Optimization

The Art Of Being Found In Google
August 2022 Intake
Saturday 9.00 AM to 12.30 PM

Search Engine Optimization Masterclass

The Search Engine Optimization Masterclass program introduced by the Asia Pacific Institute of Digital Marketing helps you to gain a comprehensive understanding of Search Engine optimization to provide the right signals to search engine crawlers and algorithms through various SEO techniques.

This 04-months program aims to provide theoretical and practical knowledge on the implications of Search Engine Optimization to improve your brand’s responsiveness and engagement in the search engine results pages. Join the program to learn the latest techniques with hands-on exercises and master your SEO skills which will enable you to take the next leap in your digital marketing career.


SEO freelancers
Web developers/ Website owners
Entrepreneurs/ Business owners
Digital marketers who need an understanding of search engine optimization.
Individuals learning WordPress SEO, Shopify SEO, ASO (App Store Optimisation), or Amazon SEO
Anyone who has completed a digital marketing qualification from a reputed local/foreign institute.


  • Understand Search Engines & Ranking Concepts.
  • Look into why keyword research is important and how to perform effective keyword research to drive website traffic from your target audience.
  • Understand and prioritize the key content elements to optimize “relevancy” and drive greater SEO traffic.
  • Learn the key things to consider about the technical setup of your website to support enhanced visibility on a global scale.
  • Be aware of the key considerations when building a mobile SEO strategy.
  • Learn successful techniques for mobile experience optimization, aimed at driving SEO growth from mobile devices.
  • Learn from one of the most qualified and experienced SEO specialists in the APAC region.
  • Claim your Credley badge as your digital verification certificate after successfully completing the program.

Program Outline

  • 🔍 Module 1: Introduction, Learning Process &
  • Expectations Overview of SEO
  • 🔍 Module 2: SEO Siloing & Keyword Research
  • 🔍 Module 3: Keyword Research Workshop
  • 🔍 Module 4: Content Optimisation
  • 🔍 Module 5: Technical Optimization 1
  • 🔍 Module 6: Screaming Frog Workshop
  • 🔍 Module 7: Technical Optimisation 2
  • 🔍 Module 8: Offpage SEO
  • 🔍 Module 9: Measuring SEO Effectiveness
  • 🔍 Module 10: International SEO
  • 🔍 Module 11: Local SEO
  • 🔍 Module 12: ASO (App Store Optimisation) & Amazon SEO
  • 🔍 Module 13: Google News
  • 🔍 Module 14: Final SEO Lecture

Course Delivery Method

This course will be conducted as virtual classroom sessions with practical assignments. Participants are to attend remotely to the online classroom sessions. The program covers 42 hours, with live classroom sessions and practical assignments. An online forum will be created, for students, to discuss knowledge and interact with the resource persons after the classroom sessions.

Trainer : Dallas Rabot

Head of Product - Pure SEO

Dallas currently works as the Head of Product at Pure SEO and is part of their Senior Leadership Team. He currently leads 22+ brilliant digital marketers in the SEO, Content, Web Dev, and Social teams at Pure SEO which are under my purview. I spearhead product & technology design, development, and delivery. I also guest lecture at Unitec, the Marketing Association & Crown Institute.

He has a world-leading SEO certification from SEO Toolset - personally trained under Bruce Clay and he is a Google-certified marketer in Analytics and AdWords. He has been doing Search Engine Optimization & PPC advertising since 2008.

He previously co-founded a web & mobile app development company in Sri Lanka and holds multiple industry-leading SEO certifications. Dallas is also a Google-certified marketer in Analytics and AdWords. He is interested in the intersection between digital media & business. He holds a Bachelor of Arts degree from the University of Auckland – a Film, TV & Media Studies major, and a Diploma in Business from Auckland University of Technology.