Courses

Professional Diploma in Digital Marketing (Online)

Professional Diploma in Digital Marketing is a program introduced by the Asia Pacific Institute of Digital Marketing (APIDM) for the practicing digital marketing professionals in Sri Lanka to enhance their knowledge and skills in digital marketing. With a constantly updated course content to match the latest digital trends, this course is expected to fulfill a longstanding need in this sector by helping marketing and business professionals to fully grasp the digital marketing landscape and take the next step in their career. This diploma course aims to provide a theoretical as well as practical knowledge to those who just started or plan to start their career in the fields of Digital Marketing, eCommerce and eBusiness Management.

The content of the Professional Diploma in Digital Marketing has been certified by the CPD Certification Service as conforming to continuing professional development principles.

The Professional Diploma in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!

➤ 100% Virtual Classes with access to class recordings till the course completion.

➤ Real-time live classes with direct interaction with the resource person.

➤ Access to pre-recorded learning materials on contemporary topics.

➤ Hands-on practical sessions using virtual break-out rooms.

➤ Super fast connectivity and crystal clear sound.

➤ Exams and assignments administered online.

For Whom

Who should consider Following the Professional Diploma in Digital Marketing course?

This course is encouraged for practicing marketing professionals with a minimum one year of experience in Marketing, Brand Management, Sales Management, Social Media Marketing or any other Digital Marketing related field.

The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.

Course Outline

Course Duration : 06 Months

Module Title Allocated Hours
1 Fundamentals of Digital Marketing 15
2 Strategic Digital Marketing Planning 17.5
3 Organic Social Media Marketing 9.5
4 Content Marketing & Influencer Relations 7.5
5 Social Media Advertising 21
6 Display & Video Advertising 14.5
7 Search Engine Marketing 16.5
8 Campaign Tracking & Analytics 10.5
9 Assignments & Open Discussion Hours 64
10 Additional Recorded Video Lessons 30
11 Self Study Hours 70
Total Course Hours 276
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