Professional Diploma in Digital Marketing

UPDATE: This program is now offered as a 100% Online Delivered course.

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Professional Diploma in Digital Marketing is a program introduced by the Asia Pacific Institute of Digital Marketing (APIDM) for the practicing digital marketing professionals in Sri Lanka to enhance their knowledge and skills in digital marketing. This course is expected to fulfill a longstanding need in this sector where experienced emarketing practitioners who want to validate their knowledge can do so with the Certified Digital Marketing Professional (CDMP) status offered by APIDM, while potential employers can rely on it as a standard in their recruitment process. This diploma course and certification program also aim to provide a theoretical as well as practical knowledge to those who just started or plan to start their career in the fields of Digital Marketing, eCommerce and eBusiness Management.

For Whom

Who should consider Following the Professional Diploma in Digital Marketing course?

This course is encouraged for practicing digital marketing professionals with a minimum one year experience in eMarketing, eCommerce, Search Engine Marketing, Social Media Marketing or any other Digital Marketing related field.

The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.

Course Outline

Module Title Allocated Hours
Know Digital Pillar
1 Introduction to Marketing and Digital Marketing 4
2 Scope of Digital Marketing 2
3 Research Tools for Digital Marketing 2
Think Digital Pillar
4 Digital Ecosystem 7
5 Visibility Planning 2
6 Engagement Planning 2
7 Performance Marketing Planning 6
Do Digital Pillar
8 Social Media Marketing 16
9 Search Engine Marketing 12
10 Display Advertising 8
11 Campaign Tracking and Analytics 8
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