Mobile Attribution & Marketing Analytics Webinar

Attribution helps marketers to better understand which parts of their marketing efforts are generating the most leads or conversions. This supports data-driven marketing decision-making which helps optimizing campaigns for better results. Similarly, mobile attribution connects an app install with a company’s marketing strategy, enabling marketers to know what causes certain user interactions along the user journey.

This webinar was conducted in partnership with AppsFlyer, which is a global attribution leader, empowering brands with a holistic view of every user journey across different platforms, channels, and devices.

This webinar shares some rich insights into the mobile ecosystem and the main players involved, why attribution is important for marketers and how these insights can be used as metrics to measure the results and continuously optimize campaign performance.