Search Engine Optimization Masterclass

The majority of search engine users are more likely to click on one of the top suggestions in the search engine results pages (SERPS). The Search Engine Optimization Masterclass program introduced by the Asia Pacific Institute of Digital Marketing helps you to gain a comprehensive understanding of Search Engine optimization to provide the right signals to search engine crawlers and algorithms through various SEO techniques.

This 04 months program aims to provide theoretical and practical knowledge on the implications of Search Engine Optimization to improve your brand’s responsiveness and engagement in the search engine results pages.

Join the program to learn the latest techniques with hands-on exercises and master your SEO skills which will enable you to take the next leap in your digital marketing career.

For Whom

Who should consider following the SEO Masterclass?

This course is encouraged for online marketers who need an understanding of search engine optimization, SEO freelancers, entrepreneurs, bloggers, and website owners who want to grow through SEO, people learning WordPress SEO, Shopify SEO, ASO (App Store Optimisation) or Amazon SEO and students who completed the Professional Diploma in Digital Marketing (PDIDM).

Resource Persons

Course Outline

Course Duration : 04 Months

Module Title Allocated Hours
1 Course Introduction, Learning Process and Expectations Overview of SEO 3 Hours
2 SEO Siloing & Keyword Research 3 Hours
3 Keyword Research Workshop 3 Hours
4 Content Optimisation 3 Hours
5 Technical Optimisation 1 3 Hours
6 Screaming Frog Workshop 3 Hours
7 Technical Optimisation 2 3 Hours
8 Offpage SEO 3 Hours
9 Measuring SEO Effectiveness 3 Hours
10 International SEO 3 Hours
11 Local SEO 3 Hours
12 ASO (App Store Optimisation) & Amazon SEO 3 Hours
13 Google News 3 Hours
14 Final SEO Lecture 3 Hours
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