B2B marketing continues to evolve to match the needs of the buyer, but one thing that never changes is the need for leads. Attracting qualified leads and converting them into clients is not as straightforward as it looks. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure of how to spice things up. Further, digitization has scrambled the B2B playing field by introducing new techniques and tools while the end goal remains the same, which is conversions.
APIDM successfully conducted a free webinar on “How to optimise B2B lead acquisitions” on 29th January 2020 with the purpose of educating marketing professionals on how to boost sales by nurturing leads through the sales funnel and optimizing conversions. The webinar was facilitated by Shaad Hamid – Head of Growth Marketing at Southeast Asia Growth Ops. During the session, Shaad shared some valuable insights, particularly related to topics such as lead acquisition framework, identifying several key value propositions and validating them by building separate conversion funnels, four main phases of lead acquisition, channel planning, content optimization, personalization and retargeting, etc.
We at APIDM were pleased to have organized this learning session specially for all the marketing professionals and supporting them in formulating a comprehensive lead acquisition strategy for their businesses that will enable them to up their game.
This webinar recording is accessible exclusively by invitation only. Click here to request access.