The world is moving fast and systems are changing for much faster and convenient methods of operation. With that, customers are looking forward to better service experiences and they demand for 24/7 digital experiences which provide them with instant answers for their queries. Given the situation, most businesses are now pushing themselves to escalate their messenger marketing efforts by integrating AI-powered chatbots, which enables them to improve their sales, customer support, marketing and customer experience.
With the purpose of educating the marketing professionals on how they can leverage on deploying automated messaging programmes, Asia Pacific Institute of Digital Marketing (APIDM), conducted a webinar on “Taking Customer Service Experience to The Next Level with Chatbots”, partnering with ShoutOUT Labs on 16th April 2020. Mr. Tharindu Dassanayake, the CEO & Founder of SoutOUT Labs and Mr. Malintha Adhikari, the Head of AI of ShoutOUT Labs joined as the facilitators of the webinar to share their expertise into the topic.
It was an insightful webinar that shed light on how businesses can benefit by automating their customer interactions and transforming the customer journey by providing fast customer resolutions and personalized experiences, without necessarily employing customer-support staff. Further, the panelists went deep by unravelling real business examples on how a significant part of the customer journey can be automated via chatbots developed with improved artificial intelligence and machine learning.
It was a fruitful and an interactive session where multiple marketing and business professionals from numerous corporate sectors attended. It helped them to learn how to use customized chatbots in order to acquire leads, grow pipeline and optimize the overall customer experience.