Sync-up Colombo November meet up was held on the 21st of November 2019 from 5.30 PM to 8.00 PM at the APIDM premises and the discussion was conducted around “Programmatic Advertising” which is one of the most important topics in the field of Digital Marketing. The discussion was facilitated by two experts in the field; Živilė Šimkutė – Business Development Manager at Eskimi DSP & Milinda Tillekeratne – Founder of Digital Yoda.
It was an interactive session focused on disseminating the knowledge around the topic where the facilitators stressed the fact that Programmatic Advertising isn't just efficient but it leads to high-performing and targeted campaigns while allowing marketers and advertisers to reach intended audiences all across the Internet through the power of retargeting.
Most practicing professionals from reputed corporates and individuals who are intending to start a career in digital marketing participated in the event to learn more about Programmatic Advertising and how it helps to maximize the potential of their digital ads. Furthermore, during the discussion, participants were encouraged to raise their questions and share their inputs and experiences to stimulate the engagement of the audience towards the discussion.
Sync-up Colombo is a monthly meetup session organized by APIDM with the intention of strengthening the Digital Marketing Community with more networking opportunities and allowing them to stay tuned with the latest industry trends and get better insights from the industry experts. Paving the way forward, we have planned to initiate discussions around other trending topics to help the digital marketing community in Sri Lanka to enhance their knowledge and stay up-to-date.