PPC Automation has been a big shift for campaign managers as it allows them to eliminate their most time-consuming elements of paid search advertising and to focus on top-level strategy and internal processes. More and more businesses are investing in PPC automation technology than ever before in order to optimize their SEM efforts.
Asia Pacific Institute of Digital Marketing (APIDM) conducted a free webinar session on “Better results through less effort with PPC Automation” on 23rd April 2020 from 7.30 p.m to 8.30 p.m for the digital marketing professionals and especially for the search engine advertisers to learn how to yield better performance via PPC Automation.
The webinar was facilitated by Mr. Nisal De Silva, Associate Director - Digital of Isobar Sri lanka. He shared his insights about this cost-efficient method of automating the paid search efforts of the organization and the true scope of possibilities with PPC automation tools supported by live demonstrations. Further, he provided some inspiration around where the digital advertisers could lean on automation for certain PPC tasks reducing the strain on PPC account managers and free up time for high-level strategizing that a machine can’t do (yet) such as: creating quality content, branding and building community for your company or your client’s company.