White Logo
Get ready for the greatest digital marketing event of the year where you’ll explore trends in digital advertising, fintech and modern consumer behaviour in 2022.
18-20 JAN 2022 - ONLINE

WELCOME TO EVOLVE 2022

Join Sri Lanka’s most brilliant minds in the digital advertising, fintech and FMCG industries to learn, share and connect online. For three days from the 18th to 20th January 2022, APIDM will stream 6 hours’ worth of marketing expertise, consisting of speaker presentations, live discussion panels and Q&A sessions to help broaden your marketing perspectives. From the comfort of your own home, this 12-speaker event will bring you closer to renowned marketers and businesses than ever before.
3

DAYS

15

SPEAKERS

6

HOURS

Day 01 - Unfolding Digital Advertising for 2022

While the pandemic was full of unforeseen detours, 2021 has been a more stable and predictable year for marketers. With AI gaining traction in the digital world, Google ending cookie tracking and storytelling becoming the new sales tool and a slew of other changes taking place effective ad targeting will undoubtedly be something to reconsider in 2022, utilizing strategies such as multi-channel marketing and others to cope with what comes next. Get ready to dive into the detailed impact of new technologies on digital advertising followed by discussions on the upcoming major concerns of Digital Ad Fraud and how to operate in a Cookie-less future.

18th January 2022 at 5.30PM – 7.30PM

Day 02- Embracing the Fintech Surge in 2022

Fintech is not only on the upswing but it has long been an integral part of consumers’ financial lives for quite some time. Following the many transformations that occurred during the pandemic such as switching systems to digital platforms and creating user experiences that retained customers, local businesses still require further streamlining. Join in to explore more about the shifting possibilities that await you in 2022 as we move into a new age of payment processing to keep you at the forefront of business and innovative payment opportunities.

19th January 2022 at 5.30PM – 7.30PM

Day 03 -Keeping up with Consumer Trends in 2022

As we approach 2022, marketers expect significant shifts in consumer habits as advancements in the digital age continue to shape how consumers transact, choose, invest, purchase, and interact. Keeping up with these rapidly changing modern day consumer behaviors can be challenging with all the ongoing digital transformations and it’s the not knowing that gets you. Connect the dots between digital savvy buyer’s expectations, providing real value and resolving customer issues with steps businesses should take to attract and retain customers moving forward.

20th January 2022 at 5.30PM – 7.30PM

EVOLVE 2022 SPEAKERS

An exceptional lineup of marketing industry leaders is ready to unveil their secrets. They eagerly await to deliver actionable insights, data-driven information, and cutting-edge strategies from the digital marketing industry.

Jeremiah
Jeremiah Su
Chief of Growth
Superminted
Untitled design (1) (3)
Shalendra Mendis
Director - Digital Media
GroupM
UDARA
Udara Hettiarachchi
VP, Client Partnerships
Roar Digital, Meta Authorized Sales Partner for Sri Lanka
DHANIKA
Dhanika Perera
Founder of Helakuru, PayHere, HelaPay & Esana, CEO of Bhasha
CHANNA
Channa De Silva
General Manager / CEO
Lanka Clear
SAMANTHIKA
Dr. Samanthika Gallage
Assistant Professor in Marketing
University of Nottingham
Consumer Behaviour specialist
VACHINTHA
Vachintha Piyadasa
Manager, Digital Communications
Nestle Lanka PLC
Untitled design (4)
Mohenesh Chamith Buthgumwa
Vice President
Isobar
Untitled design (5)
Infas Iqbal
Chief Marketing Officer
Saltside / ikman.lk
WASANTHA
Wasantha Dharshana
Chief Digital & Innovations Officer
Kingsley Healthcare Group
SURANGA
Suranga Priyashantha
Head of Growth
Brighte (Australia)
Founder - Asia Pacific Institute of Digital Marketing
KABEER
Kabeer Rafaideen
Chief Executive Officer
ALTERED EXPERIENCE
gupshup
Ravi Sundararajan
COO
Gupshup
JAQUE
Jaque Perera
Manager, Digital Media
Mobitel (Pvt) Ltd
KUSHLANI
Kushlani De Silva
Marketing Strategist and Consultant

EVOLVE 2022 Moderators

GAYATHRI
Gayathri Seneviratne
Strategic Account Manager, India & Sub-Continent
Amadeus
KALANA
Kalana Meneripitiya
Co-Founder & CEO - nFinance.io
Founder - Safin Canada
AMITHA
Amitha Amarasinghe
Co- Founder & CEO
APIDM

Conference Schedule

Keep the dates ready for the most intriguing virtual digital marketing event of the year

DAY 1

JAN 18, 2022

Unfolding Digital Advertising for 2022

Connect with speakers from Roar ASP, GroupM, Isobar, and ALT X to dive into the detailed impact of new technologies on digital advertising followed by discussions on the upcoming major concerns of Digital Ad Fraud and how to operate in a Cookie-less future.

05:30 – 5:50

Sri Lanka’s transition to in-game advertising in 2022

Mohenesh Chamith ButhgumwaVice President, Isobar

05:50 – 06:10

The Metaverse – Decoding the hype

Shalendra Mendis – Director – Digital Media, GroupM

06:10 – 06:30

Digital Marketing In A Cookie-Less Internet

Infas Iqbal – Chief Marketing Officer, Saltside / ikman.lk

06:30 – 06:45
Game Session
06:45 – 07:35

Panel Discussion

Udara Hettiarachchi – VP, Client Partnerships – Roar Digital, Meta Authorized Sales Partner for Sri Lanka.

Shalendra Mendis – Director Digital Media, GroupM

Kabeer Rafaideen – Chief Executive Officer, ALTERED EXPERIENCE

Moderated by: Gayathri Seneviratne – Strategic Account Manager, India & Sub-Continent Amadeus

DAY 2

JAN 19, 2022

Embracing the Fintech Surge in 2022

Join with LankaClear, Bhasha.lk, AfterPay, Brighte and Kingsley Healthcare Group – UK speakers to explore more about the shifting possibilities that await you in 2022 as we move into a new age of payment processing to keep you at the forefront of business and innovative payment opportunities.

05:30 – 05:50

Digital Economy and the role of FINTECH

Channa De Silva – General Manager / CEO, Lanka Clear
05:50 – 06:10

Digital Payments towards a Productive Economy

Dhanika Perera – Founder of Helakuru, PayHere, HelaPay & Esana, CEO of Bhasha

06:10 – 06:30

The path from a FinTech startup to become a $39 Billion global business

Suranga Priyasantha – 
Head of Growth, Brighte (Australia),
Founder – Asia Pacific Institute of Digital Marketing,
Founding Growth Marketing Director – Afterpay

06:30 – 06:45
Game Session
06:45 – 07:35
Panel Discussion

Wasantha Dharshana – Chief Digital & Innovations Officer – Kingsley Healthcare Group

Dhanika Perera – Founder of Helakuru, PayHere, HelaPay & Esana, CEO of Bhasha

Channa De Silva – General Manager / CEO, Lanka Clear

Moderated by: Kalana Meneripitiya – Co-Founder & CEO of nFinance.io Founder Safin Canada

DAY 3

JAN 20, 2022

Keeping up with Consumer Trends in 2022

Connect with professionals from Superminted, Mobitel, and Nestle along with Dr.Samanthika Gallage, consumer behaviour specialist and assistant professor in marketing at UoN UK, and Kushlani De Silva, tech marketing strategist and consultant, to understand rapidly changing consumer expectations and steps to attract and retain customers moving forward.

05:30 – 05:50

Creating meaningful consumer engagement in 2022

Kushlani De Silva – Marketing Strategist and Consultant

05:50 – 06:10

Should we ‘shop till we drop’ in the post-pandemic world?

Dr. Samanthika Gallage – Assistant Professor in Marketing at University of Nottingham, Consumer Behaviour specialist

06:10 – 06:30

Consumer trends to expect in conversational marketing

Ravi Sundararajan – COO, Gupshup

06:30 – 06:45

Content Marketing Trends to Expect in 2022

Jeremiah Su – Chief of Growth, Superminted

06:45 – 07:00
Game Session
07:00 – 07:50
Panel Discussion

Jaque Perera – Manager, Digital Media at Mobitel (Pvt) Ltd

Kushlani De Silva – Marketing Strategist and Consultant

Vachintha Piyadasa – Manager, Digital Communications, Nestle Lanka PLC

Moderated by: Amitha Amarasinghe – Co-Founder & CEO, APIDM

FAQ

Here’s answers to questions you might have about the event!

Visit the Evolve 2022 Annual Digital Marketing Conference website. There, you can click on “Secure Your Seat” to complete the online form and make the online payment to confirm your registration.

Any individual that is interested in this conference can attend this event regardless of their professional background.

The registration fee allows access to all three days of the conference along with a digital badge only upon participation completion of all three days of the event (participation will be closely monitored).

The ticket is non refundable and you will not be able to cancel after confirmation of registration

The 18th, 19th, and 20th of January 2022, from 5:30 p.m. to 7:30 p.m. The event will be held completely online.

PRICE INCREASES IN
Days
Hours
Minutes
Seconds
3500 LKR

Register for EVOLVE 2022

The event has ended

The registration fee allows access to all three days of the conference along with a digital badge only upon participation completion of all three days of the event.