This is the most preliminary level certification offered by APIDM.

As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 30 hours course effectively cover all key aspects of modern digital marketing which help to form a strong foundation for the advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of a right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course.

For Whom

Who should consider Following the Certificate in Digital Marketing course?

This course is encouraged for beginners in Digital Marketing who have no previous experience in working in the Digital Marketing, Search Engine Marketing or Social Media Marketing fields. Ideal for school leavers who are planning to start a career in marketing, and want to gear themselves up with the latest trends on online marketing.

The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.

Course Outline

Module Title Allocated Hours
Know Digital Pillar
1 Introduction to Marketing and Digital Marketing 4
2 Scope of Digital Marketing 2
3 Research Tools for Digital Marketing 2
Think Digital Pillar
4 Digital Ecosystem 7
5 Visibility Planning 2
6 Engagement Planning 2
7 Performance Marketing Planning 6
Do Digital Pillar
8 Social Media Marketing 16
9 Search Engine Marketing 12
10 Display Advertising 8
11 Campaign Tracking and Analytics 8

Resource Person