Certificate in Digital Marketing Online
As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 60 hours course effectively covers all key aspects of modern digital marketing which help to form a strong foundation for advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of the right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course.
Students who complete the Certificate in Digital Marketing program at APIDM are eligible to apply for industry internship opportunities offered under our Industry Training Partner Program. APIDM’s Industry Training Partner Program (ITPP) is supported by some of the leading digital advertising agencies in Asia and many other companies. The industry internship program will enable our students to set a foundation for a stable and successful career in digital marketing.
The Certificate in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!
Course Outline
100% Virtual Classes with access to class recordings till the course completion.
Real-time live classes with direct interaction with the resource person.
Access to pre-recorded learning materials on contemporary topics.
Hands-on practical sessions using virtual break-out rooms.
Super-fast connectivity and crystal clear sound.
Exams and assignments administered online.
Who is this program for?
This course is encouraged for beginners in Digital Marketing who have no previous experience in working in the Digital Marketing, Search Engine Marketing or Social Media Marketing fields. Ideal for school leavers who are planning to start a career in marketing, and want to gear themselves up with the latest trends on online marketing.
The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.
Program Outline
Module 1: Learning Data Analytics
Module 2: Data Analytics for Business Professionals
Module 3: Artificial Intelligence Foundation: Machine Learning
Module 4: Learning Data Science: Tell Stories with Data
Module 5: Business Analytics Foundations
Module 6: Introduction to Tableau
Module 07: Technical Optimisation 2
Tools you'll be familiar with
Program Outline
Module 1: Marketing in a Digital World
Module 2: Research Tools for Digital Marketing
Module 3: Introduction to Social Media Marketing
Module 4: Introduction to Search Engine Marketing
Module 5: Introduction to Display Advertising
Module 6: Location Based Marketing Tools
Module 7: Measurement Tools in Digital Marketing
Module 8: Digital Marketing Planning
Module 9: Keeping Up to Date with Digital Marketing
Module 10: Career Prospects in Digital Marketing
Module 11: Open Discussion with Resource Persons
Module 12: Practical Assignment
Statistics
Course Delivery Method
Class room sessions of 4 hours for 13 consecutive weeks on Mondays and Thursdays from 6.30PM – 8.30PM. Total course is 15 weeks, including the online exam.
Facilities Required to Participate in Online Virtual Classes
✔ A Laptop / Desktop Computer with Minimum 4GB RAM (Mandatory)
✔ Built-In or External Webcam (Optional but Recommended)
✔ Headset with Microphone (Headphone which comes with your mobile phone is sufficient).
✔ A stable internet connection (Recommended: SLT Fiber, SLT ADSL, 4G LTE Home Broadband from any service provider with strong signal receptivity in your location).
✔ Minimum internet bandwidth required – 20Mbps
✔ A quiet place at your home to attend the class with no disturbances for 4 hours continuously.
We do not recommend the followings
✘ Using a mobile device to attend the class (We do not provide any technical help for mobile devices if a class is not viewable).
✘ Attending to the class in a common area in your house where other people in your family may engage in other activities. Always use a quiet personal space.
Examination
At the end of the course, an online examination will be held and this exam will consist of multiple choice questions and 3 open ended questions. Those who successfully complete this exam with required pass mark of "70%" will be awarded with the accreditation: “Certificate in Digital Marketing”.
All the exams and assignments will be administered online. Below is the assessment methodology.
Assignment 1 - 10% of final marks.
Assignment 2 - 10% of final marks.
Assignment 3 - 10% of final marks.
Live Attendance to Classes - 10% of final marks.
Final MCQ Examination - 60% of final marks.
Global Internship Partner
CDM graduates from APIDM can register for digital volunteering opportunities from companies worldwide by registering with SkilledUp Life. Through this, CDM graduates will gain real experience and skills from startup tech companies, which will help them secure jobs and freelance work opportunities.
SkilledUp Life is a life-companion product where you can dip in and out whenever you need to upskill or put newly acquired knowledge into practice. You will hear more about this after completing your CDM Certification with APIDM.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
The duration for the Data Science Foundation Program is 7 weeks including the time allocation for the final assignment.
Yes. Anyone who wants to learn data science from basic to advanced can join the program. No prior experience in data science is required to join the program.
Yes. There will be an individual assignment at the end of the course to evaluate the learning progress of students. There will not be any exam.
Yes. You will receive a printed certificate upon the successful completion of the program. Further, you will also be awarded an APIDM Qualified Digital Badge which will allow you to easily share on LinkedIn and other public platforms as a verification of your qualification.
Contact Shafraz
+94 771 775 763
