Workshop 2: Google Adwords Boot Camp
Google Adwords is the world’s leading search marketing and display advertising platform. This boot camp is aimed at delivering a condensed knowledge in how to use Google Adwords platform for planning and executing effective Search Engine Marketing campaign or a performance oriented display advertising campaign.
- Introduction to Google Adwords
- Google Trends Tool
- Creating a Google Adwords Account
- Keyword Planner Tool
- Writing Effective Ad Copy
- Setting up Search Campaigns
- Display Planner Tool
- Creating Banner Ads through Display Ad Gallery Tool
- Targeting Options on GDN
- Conversion Tracking and Measurements
Who should attend?
Ideal for beginners in Search Engine Marketing, and practicing Search Engine Marketing professionals with less than three years’ experience. This course will also add value for the marketers in tourism and hospitality sector.
Participants are highly encouraged to bring in a laptop with an internet dongle, in order to follow the boot camp instructions.
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