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Professional Diploma in Digital Marketing is a program introduced by APIDM for the practicing digital marketing professionals in Sri Lanka to enhance their knowledge and skills in digital marketing. This course is expected to fulfill a longstanding need in this sector where experienced emarketing practitioners who want to validate their knowledge can do so with the Certified Digital Marketing Professional (CDMP) status offered by APIDM, while potential employers can rely on it as a standard in their recruitment process. This diploma course and certification program also aim to provide a theoretical as well as practical knowledge to those who just started or plan to start their career in the fields of Digital Marketing, eCommerce and eBusiness Management.

Who should consider Following the Professional Diploma in Digital Marketing course?

This course is encouraged for practicing digital marketing professionals with a minimum one year experience in eMarketing, eCommerce, Search Engine Marketing, Social Media Marketing or any other Digital Marketing related field.

The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.

Course Outline

Module Allocated Hours
Module 1: Introduction to Marketing and Digital Marketing 12
Module 2. Search Engine Marketing 16
Module 3. Display Advertising 8
Module 4: Social Media Marketing 16
Module 5: Inbound Marketing 8
Module 6: Mobile Marketing 4
Module 7: Analytics & Measuring Digital Media Success 8
Module 8: Website design & Management for Digital Marketing 4
Module 9: Integrating Digital Marketing with Traditional Marketing 8
Module 10: Practical Assignment

Resource Persons


Course Delivery Method

This course will be conducted as class room sessions with practical assignments. Participants are expected to physically attend the class room sessions. Some of the lessons may be offered in the form of live webinars or recorded video lessons. This diploma course has up to 84 hours of lessons. An online forum will be created for students to discuss knowledge and interact with the resource persons after the class room sessions.


At the end of the course students will be evaluated with an examination administered by APIDM with a total weight of 70% marks and a practical assignment with a total weight of 30%.

Students who successfully complete the course with a pass mark of 70% or above will be awarded with the P.Dip (Digital Marketing) by the APIDM and the Certified Digital Marketing Professional (CDMP) status offered by the APIDM.

Students those who fail to achieve the minimum pass mark of 70% may sit for the exam again for any number of times with a new intake to the course (Exam fee apply. Please contact the APIDM administration for further details).


Next Intake: 3rd February 2018

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