11 Feb 2020

Content Strategy for Mobile First World

Based on recent studies, trends for both traffic and conversions has gone mobile. Living in a mobile-first market, if you haven’t focused on creating mobile-friendly content, you will be lagging behind your competition and struggle to reach your audience with your message. Mobile-friendly content is no more just an option, but it is how you can gain competitive advantage in the industry.

Asia Pacific Institute of Digital Marketing has organized to conduct a one-day workshop on Content Strategy for Mobile-first World with the intention of educating digital marketing/ marketing professionals to understand the need of designing content experiences for handheld devices and how to organize content so it can be browsed and read on even the smallest smartphone.

The workshop will be conducted by Mohenesh Chamith Buthgamuwa, Director at Isobar & Response at Dentsu Aegis Network who has years of experience in the field of Digital. He will be sharing his expertise into developing a deeper understanding of user behavior based on the mobile search intent and the mobile context of the user and advice on how to optimize your content for smart device users.

This workshop will also cover the frameworks, templates and case studies of mobile content marketing strategies and the participants will learn which formats are suitable for their target audience. Furthermore, you will get insights into useful local and global content consumption behavior.

The participants will receive a certificate of participation upon their successful completion of the programme.

Date: 11th February 2020

Time: 9.00 AM to 5.00 PM

Venue: APIDM