BSc. (Hons) BCIS, Google Certified in Advanced Search & Display Marketing, ATCL, MBA (reading)
Actively part of the Social and Digital community in Sri Lanka, Gayathri is a Digital Marketing and eCommerce professional. From awareness and performance driven campaigns to formulating strategies for online revenue optimization, her experience varies from industries such as FMCG, fashion, telecommunication to local and international luxury travel and hospitality.
She started her career in 2011 when she joined eMarketingEye, an internet marketing agency which was still in its early years. As an online marketing executive, she grew with the industry and the organization and in the short three years and completed her tenure as an online marketing specialist and key account manager.
In 2013, Gayathri joined the global advertising agency Ogilvy & Mather as a senior digital media executive and key account manager for Sri Lanka’s pioneering digital agency in Sri Lanka, Neo@Ogilvy. She was responsible for serving and strategizing for one of the agency’s key multinational client accounts. In addition to her fulltime commitment to Ogilvy and the advertising industry, Gayathri took personal time in teaching part-time privately as well as at Gateway College for a term of two years.
She is currently the assistant eCommerce manager for Jetwing Group of companies, overseeing all its eCommerce, Digital and Online Marketing activities and strategies.
Gayathri obtained her bachelor’s degree in Business Computing and Information Systems from the University of Wales, Cardiff and is currently reading for her Master of Business Administration degree from Staffordshire University, United Kingdom. She has also successfully completed the certifications in Google Adwords Search Marketing and Advanced Search and Display Advertising programmes.