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Facebook Advertising Bootcamp



Facebook literally made behavioral targeting in advertising a reality. For nearly a century, advertising used to be an industry depended on a massive amount of guesswork and assumptions based decisions. That is why John Wannamaker once said “I know half of my advertising money is wasted, but I don’t know which half”.

But, did you know that with Facebook Advertising you can tell exactly which half of your advertising money is not working?

Yes. With precision targeting options based on highly accurate demographic data and behavioral data (likes and dislikes, where they have checked-in to etc), now you can deliver your advertising messages exactly to the right audience who could buy from you and measure your ad’s performance using advance conversion tracking mechanisms.

Facebook for most marketers still is a Social Media engagement platform only. But, increasingly Facebook is becoming a massive market place of advertising inventory where you can buy the right ad impression targeting the right consumer precisely at the right time!

This Facebook Advertising Bootcamp by APIDM is designed to educate you on the basic principles of Facebook advertising platform. After participating in this bootcamp, you will be able to set up your own Facebook ads campaigns, work with advanced targeting options available on the Facebook ads platform, and understand various different tools and tactics of Facebook advertising.

Topics Covered

  • Facebook Business Manager
  • Facebook Ads Manager
  • Setting Up Facebook Ads for Different Objectives
  • Facebook Ads Advanced Targeting Options
  • Creating Saved Audiences
  • Custom Audiences and Remarketing on Facebook
  • Different Ad Types
  • Optimizing Facebook Ads Bidding


  • A laptop or a tablet PC to follow the practical work during the course.
  • A credit or debit card to set-up your Facebook Adverts account for the practical hands on training.


12,000/- (Pay one week in advance and get a 2,000/- saving)

Next Boots Camp  16th, 17th, and 18th October 2017 (8 hours of training – All three days from 5.30pm to 8.00pm)

Ready to learn how to master Digital Marketing ?

Register here: