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1This is the most preliminary level certification offered by APIDM.

As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 28 hours course effectively cover all key aspects of modern digital marketing which help to form a strong foundation for the advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics etc. This course consists of a right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course..

    For Whom

    Who should consider Following the Certificate in Digital Marketing course?

    This course is encouraged for beginners in eMarketing who has no previous experience in working in the eMarketing, Search Engine Marketing or Social Media Marketing fields. Ideal for school leavers who are planning to start a career in marketing, and want to gear themselves up with the latest trends on online marketing.

    The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.

    Course Outline

    Module 1: Marketing in a Digital World

    Module 2: Introduction to Digital Marketing

    Module 3: Social Media Marketing

    Module 4: Facebook Advertising

    Module 5: Search Engine Marketing

    Module 6: Content Marketing

    Module 7: Email Marketing

    Module 8: Marketing Considerations in Creating a Successful Website

    Module 9: Measuring Digital Marketing Success

    Module 10: Integrating Digital Marketing with Traditional Marketing

    Exam : Online exam

    Resource Persons

    Course Delivery Method

    Class room sessions of 3 hours for 11 consecutive weeks on Thursdays and Fridays 5.30pm – 8.30pm. Total course is 14 weeks, including the online exam.



    At the end of the course, an online examination will be held and this exam will consist of up to 75 multiple choice questions and 3 open ended questions. Those who successfully complete this exam with required pass mark of (70%) will be awarded with the accreditation: “Certificate in Digital Marketing”.


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